CLIENT
Chaii Naasto
PROJECT SCOPE
Visual Identity Design
Chaii Naasto is a business specialising in handmade Indian snack boxes made to order offering masala tea and sweet & savoury treats. The literal translation of Chaii Naasto is ‘tea and snacks’ and the client asked for that to be represented in the logo.
We wanted to explore some playful options hence the expressions however we eventually decided to go with a more traditional Indian treat instead of a cookie so for the final design I drew a Chakli or Chakri which is typically made from flours of rice, Bengal gram (brown chickpea) and black gram (urad daal).