xxzbat | ieva berzina


Dead Sour (fictional brand)


Brand Identity Design, Packaging Design, Merchandise Design

Dead Sour is a new sour sweet candy brand that offers a range of extreme sour coatings. The task was to create a visual Identity that would connect the brand to their core audience which is teenagers and young adults. I went with a minimal yet bold approach with chunky sans serif typography and a funky grim reaper character as the mascot. It’s a punchy, a little edgy and playful look for the brand with versatile logo and graphic elements that can be repurposed for different flavours and promotional usage.