xxzbat | ieva berzina


Juicy Records


Visual Identity Design, Merchandise Design

Juicy Records is an independent record label and publisher that I’ve collaborated with many times. I did a re-brand of their Visual Identity by creating a new logo suite and merch as well as a separate logo for their annual zine. We landed on a fun and funky drop mascot to represent the ‘juicy’ part of the name and brand identity that’s cohesive and recognisable across different applications.